Project Kick-off: Developing Retail Outlet Application for TH Group

The kick-off ceremony for the Retail Outlet Application Project marked a significant milestone in the collaboration between GMO-Z.com RUNSYSTEM and TH Group. Attending the event on behalf of GMO-Z.com RUNSYSTEM were Mr. Ngo Van Tau – CEO, Ms. Pham Thi Thu – Director of Digital Transformation Division, Mr. Nguyen Huy Hoang – Project Manager, Mr. Nguyen Minh Son – Strategy Director, Ms. Phan Thi Thu Ngan – PR Manager, and others. Representing TH Group were Mr. Mai Nguyen Hue – National Sales Director, Mr. Nguyen Xuan Khoa – Group IT Director, Mr. Nguyen Hoan Duy – Development Director, Mr. Le Trung Duc – IT CS Director, along with regional sales directors and project personnel from both parties.

Leaders from GMO-Z.com RUNSYSTEM and TH Group at the project kick-off ceremony for the development of the Retail Outlet Application.

According to the agreement, GMO-Z.com RUNSYSTEM will develop an application that operates within the Zalo platform, enhancing interaction between TH’s functional departments (Sales, I&S, SO, Trade Marketing, Finance, and P&C) and retail outlets. The app aims to boost sales opportunities, reduce workloads, and optimize POSM request and repair workflows. Target users include sales staff, IT maintenance personnel, distributors, and managers. In the future, the project team plans to expand the application’s features to meet additional operational needs of TH Group.

The application, built on the Zalo platform, enables fast and simple distribution to TH's intended users. Each user is assigned a unique account, ensuring the app runs smoothly without consuming significant device memory or resources, and minimizing dependence on phone specifications. System updates are automatic, with no manual action required from users whenever new versions are released.

Mr. Nguyen Xuan Khoa – Group IT Director and Project Director of TH Group

Mr. Nguyen Xuan Khoa shared: “At TH, each retail outlet manages numerous assets and requires ongoing information exchange. The Retailer App will be an extended arm for us to monitor real-time conditions at these outlets and respond swiftly.
After over a year of researching and evaluating various vendors, we decided to choose GMO-Z.com RUNSYSTEM as our development partner. We believe their experience in similar projects will enable them to provide the right consulting and technical support, delivering a solution tailored to our needs at an optimal cost.”

One of the main reasons TH Group chose GMO-Z.com RUNSYSTEM is their highly experienced engineering team, capable of developing and deploying large-scale, high-load applications. The solution will serve over 40,000 retail outlets in Phase 1, with scalability to support 100,000+ users during peak periods and future expansion phases.

Mr. Ngo Van Tau – CEO of GMO-Z.com RUNSYSTEM speaks at the project kick-off ceremony

On behalf of GMO-Z.com RUNSYSTEM, CEO Mr. Ngo Van Tau committed to dedicating the company’s full resources and expertise to ensure the project is delivered on time and meets all defined objectives. He also expressed hope for further collaboration with TH Group in future initiatives.

Both parties agreed that this project holds strategic importance, particularly for a company like TH Group with a large distribution network. The new solution is expected to enhance management capacity, improve engagement with retail outlets, and ultimately drive higher revenue and profitability.

The two sides exchanged ideas and aligned strategies and timelines for the project.

The kick-off event concluded successfully with strong consensus and enthusiasm from both parties. With shared commitment and goodwill, GMO-Z.com RUNSYSTEM and TH Group aim to take significant steps forward together, unlocking new breakthroughs in the near future.

Photos from the project kick-off ceremony: