WOWCRM – GMO-Z.com RUNSYSTEM’s Comprehensive Customer Relationship Management Platform Wins 2023 Sao Khue Award
WOWCRM, the comprehensive customer relationship management (CRM) platform developed by GMO-Z.com RUNSYSTEM, has been recognized as one of the most outstanding products and services at the 2023 Sao Khue Awards, triumphing over hundreds of other entries. The platform stood out across key criteria such as strong revenue and growth performance, innovative and cutting-edge technology, and its proven impact on business operations and management challenges.
Mr. Ngo Minh Tap, CTO of GMO-Z.com RUNSYSTEM’s Digital Transformation Division, received the award on behalf of the company.
WOWCRM is a proudly Vietnamese-developed product, embedded with proprietary technologies from GMO-Z.com RUNSYSTEM that have previously won numerous prestigious awards. These include:
- OCR Studio (SmartOCR) for intelligent handwriting recognition
- SmartRPA for business process automation
- SmartKYC for electronic customer identification
At the heart of WOWCRM lies a powerful AI core that enables deep analytics on big data, forming the backbone of a truly intelligent CRM ecosystem.
A CRM Platform Born From Real Business Challenges
WOWCRM is the result of years of product development driven by one central question: How can we solve the long-standing pain points businesses face in marketing, sales, and customer service?
Understanding the Customer
Every business wants to understand its customers to tailor marketing strategies to their specific needs. WOWCRM leverages AI and machine learning algorithms to analyze big data and generate complete customer profiles—insights that help businesses increase multichannel marketing efficiency by over 150%.
Optimizing Sales Performance
A staggering 87% of businesses report that their sales teams are underperforming due to the lack of comprehensive management tools. WOWCRM solves this with a highly customizable and complex sales management system, allowing managers to control everything from strategic goals to micro-level execution steps in the sales process.
Maximizing Customer Lifetime Value
Acquiring a new customer can cost 5–7 times more than retaining an existing one, and loyal customers generate 3–6 times more revenue than first-time buyers. WOWCRM enhances the customer experience at every touchpoint, enabling companies to quickly nurture loyalty while minimizing costs.
Mr. Ngo Minh Tap with the WOWCRM development and business teams
A "Made-in-Vietnam" Solution Ecosystem Built for the Future
Traditionally, many Vietnamese businesses believed that only foreign “premium” CRM software could meet their needs. However, high licensing costs and non-localized deployments often limited effectiveness. WOWCRM eliminates these issues by delivering a 100% Vietnamese-made platform that cuts costs by up to 75%, while meeting the full-scale requirements of large enterprises, especially in BFSI, real estate, manufacturing and distribution, and retail sectors.
The platform’s modular architecture and flexible design make it ideal for medium to large-sized businesses. Combined with dedicated support from a team of experienced developers, WOWCRM is positioned to become the #1 specialized CRM solution in Vietnam.
Building on its technological foundations, WOWCRM is evolving beyond CRM into a comprehensive Customer Experience (CX) platform. By harnessing AI and automation, WOWCRM will help businesses deliver seamless, personalized experiences across every customer interaction point.
Mr. Ngo Minh Tap shares highlights of WOWCRM with the press
Sharing his vision for the platform, Mr. Nguyen Tan Minh, Deputy CEO of GMO-Z.com RUNSYSTEM, stated: “WOWCRM is the result of our dedication to creating a convenient, all-in-one solution for businesses. Receiving the Sao Khue Award 2023 is a testament to our team's relentless efforts and a major motivation to further strengthen our market presence. More importantly, it reinforces our mission to empower Vietnamese enterprises with advanced technology and drive the development of digital ecosystems in Vietnam.”
Mr. Nguyen Tan Minh emphasizes how WOWCRM enhances competitiveness for Vietnamese businesses through technology
Learn more about WOWCRM: https://ssolutions.vn/en/wowcrm/
Some Other Highlights from the Award Ceremony:
