eKYC: A Security Solution or a Customer Experience Barrier?
Alongside the adoption of eKYC comes a growing challenge: identity fraud. Impersonators attempt to deceive or gain unauthorized access to customer accounts, assets, or personal data by using fake images, videos, or audio to bypass the eKYC system. These fraudsters are constantly developing more sophisticated techniques, such as using screen-captured photos, masks, and even deepfake technology, to outsmart facial recognition systems.
To combat identity fraud, eKYC solutions must evolve rapidly and respond promptly to such threats. A common response is to tighten the system by raising the anti-spoofing detection threshold. While this may effectively block fraud attempts in the short term, it often comes at the cost of genuine customer experience.
Overly strict system settings can lead to unintended consequences:
- Lower conversion rates due to excessive steps or barriers that discourage customers from completing the verification process.
- Loss of customer trust when legitimate users feel rejected or suspected by the system during facial recognition.
- Customer frustration caused by technical issues or system limitations during the verification process—such as failure to detect a face, misidentification, or interference from lighting or accessories.
So how can businesses build an eKYC solution using facial recognition that is both secure and user-friendly?
SmartKYC by GMO-Z.com RUNSYSTEM: Advanced Identity Verification for Fraud Prevention and User Experience
- SmartKYC leverages advanced technologies such as artificial intelligence (AI), deep learning, and machine learning to accurately and quickly analyze and compare real and fake images.
- By combining these capabilities, SmartKYC stands out as one of the most effective anti-spoofing solutions on the market. It has been successfully implemented in banking environments and has established appropriate detection thresholds.
- The solution is also designed to adapt to diverse user conditions, such as camera quality, lighting, and angles of image capture.
- SmartKYC effectively detects and blocks impersonators while ensuring a seamless and reliable experience for genuine customers.
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Smart Solutions – Your Digital Transformation Ecosystem
Digital Transformation Division – GMO-Z.com RUNSYSTEM
Website: https://ssolutions.vn/
Hotline: 097 583 0096
Locations: Hanoi – Hue – Da Nang – Ho Chi Minh City – Tokyo
